A persistent,UGG Boots Outlet committed and creative Australian surfer named Brian Smith was convinced in 1978 that UGG Australia boots had a place in the United States market. He set out determined to find it. Luckily, it didn't take him long to realize that the UGG boots would fit the same feet in the States as they do in Australia: Surfer's feet. In fact, he soon discovered there was already a core group of surfers who had brought UGGs back from Australia to share with their American surfing "mates."

In 1995, Deckers Outdoor Corporation acquired UGG Australia. By 1998, the product  UGG Outlet Store line had grown to include two boots, four slippers and a few casuals. It was in 1998 that the UGG Australia brand first stepped up alongside the world's finest luxury footwear brands. UGG Australia was named Footwear News' "Brand of the Year" in 2003, and that's when sheepskin boots started popping up on runways in Milan, Paris and New York.

Now UGG Outlet from LA to New York to London and all points in between. The Discount UGG Boots line has grown beyond the UGG boot to include UGG slippers, shoes, clogs, UGG sandals and all-weather products made of the same fine Australian sheepskin, plus leather and rubber.

The UGG Australia customer values luxury and comfort. Only the finest materials are used in the construction of UGG shoes - the highest quality leathers and suedes, and of course, the world's finest sheepskin. UGG Australia is the world's largest purveyor of grade-A sheepskin. The company takes great care to ensure that every shoe is going to feel great from the moment you try it on.